Great craftsmanship is what 3EE is all about. Whether if a of content is part of a game's story or a difficult battle between protecting the gates of your castle, or overcoming all odds against a powerful boss while you were stuck at 2% health - we want you to have full participation in our games.
We believe advertisements in games break immersion. Regardless of where, when, and how these ads appear - the event that captivated your attention is completely gone once that ad shows up.
If you gain a powerup because you decide to watch an ad or forced to watch a video after you die - that makes the whole world you're playing in crumble to the ground. Let's say you watch an advertisement for an extra life. Do you watch the ad or put down your phone and ignore it? If you're doing that, you are trying to hold onto whatever is left in the game to capture your attention.
If the ad does capture your attention, you're going to leave and check out whatever it is, leaving the world you were in behind.
With all the problems of giant enterprise companies having privacy breaches, the changes that GDPR has brought to privacy polices, and the fact that ads are distracting and break gameplay - we are committed to creating games without advertisements and keeping you engaged in our worlds..
The nature of developing free to play games often gets stuck into putting profits ahead of good game design. Pay walls and pay to win monetization strategies corrupt the adventure for all players. Those games are not displays of good craftsmanship and go against our design prinicples: refined, quality, and iterative.