No Ads In Our Games

In the enchanted world of gaming, creating a masterpiece takes a great deal of effort and a considerable amount of time. It’s as if you are in a quest, fighting off a difficult invasion on your castle. Fire demons have besieged the entire kingdom, leaving everything in flames.

As you dash through each area, you join forces with other guards to stop another attack. While speeding around the corner, you spot the left wall taking serious damage from the fire demons. You immediately rush over to aid the other guards with reinforcing the wall, never losing sight of the demons that relentlessly try to penetrate your defenses.

Despite slaying six more demons, ten more climb over the wall and immediately resume attacking. The battle seems unending, and you’re feeling more and more fatigued as you go. Your wounds are starting to take their toll, and your lifebar starts flashing, indicating that you have 2% of your life left. You don’t have any health potions left to chug, and it’s either kill or be killed. You find yourself dueling with a demon that is just as damaged as you are, knowing that this could be your last stand. With a deep breath, you line up for your final swing of the sword.

All of a sudden, the game slows down and pauses, breaking your concentration. At first, you think your device or internet connection is slowing down, but the pause is followed by a pop-up message that has bright neon green text: “Basketball NFT collections. Get your new set now this season.” Near the bottom of the message is a large yellow button that says “Buy Now!“.

The game had your attention and participation. Did you enjoy how you were jolted out of that experience and shown an advertisement? Advertisements break immersion. Regardless of where, when, and how these ads inject themselves into a game - the event that captivated your attention is completely is now on hold, waiting for your response to the brightly colored banner that doesn’t look like it belongs in a tattered, damaged, damp castle that is under seige.

Immersion broken with context switching

There are games that employ a “choose your own adventure” style for integrating advertisements. The player will run out of lives. If the player wants to continue they can watch an advertisement. After the ad is done playing, the player is rewarded three more lives.

It doesn’t matter how the advertisments are integrated into the game… you’re still watching a commercial for another brand while playing a video game.

Context switching is the cognitive process of changing focus from one task to another. In the case of video games, players are fully immersed in the game world, focused on the game mechanics and storyline. When advertisements appear, the player’s attention is shifted away from the game and towards the advertisement, causing a context switch. This can disrupt the player’s flow, and negatively impact their immersion in the game.

Advertisements often present content that is completely unrelated to the game, which can make the switch jarring. This can be true for in-game advertisements that may not fit with the theme or style of the game.

In addition, frequent or intrusive advertisements can be frustrating for players, leading to negative emotions such as annoyance and irritation. These negative emotions can further disrupt the player’s immersion, making it harder for them to become engaged in the game.

Game developers must be mindful of this when implementing advertising strategies and consider less intrusive ways of monetizing their games to maintain a positive player experience.

Bad Monetization Hurts Games

To start off, bad monetization refers to the implementation of unfair or unethical ways of generating revenue in video games. This can take various forms, such as the inclusion of excessive ads, forcing players to buy items or content to progress, or the use of predatory tactics to manipulate players into spending more money.

The negative impact of bad monetization on video games can be significant. It can result in a decline in player engagement and retention, as well as a loss of trust and goodwill from the gaming community. When players feel that they are being forced to pay to enjoy a game or that they are being taken advantage of, they may become frustrated or disillusioned with the experience, which can lead to them abandoning the game altogether.

Unethical monetization can also harm the well-being of players. For example, if a game is designed to encourage compulsive spending or exploits players’ psychological vulnerabilities, such as addiction or gambling tendencies, it can lead to significant financial and emotional distress.

your privacy is important to us

With all the problems of giant enterprise companies having privacy breaches, the changes that GDPR has brought to privacy polices, and the fact that advertisements are distracting and break gameplay - 3ee Games is committed to creating amazing games without advertisements.

3ee Games has invested in developing options for players customize your privacy online instead exposing your information to third party marketing firms. With a 3ee Games account, you can:

  • Control your privacy settings in your account profile by turning off or on analytics.
  • Easily toggle on & off your email address from our monthly email through your account profile.
  • We do not use cookies on our website, period. 3ee Games is a first-party experience. We do not use third-party cookies to track your activity on our website.
  • Quickly contact us for information about your privacy, terms of service, and report player conduct.
  • Provide friendly and readable privacy policy, terms of service, and code of conduct agreements.
  • Our website is accessible and is functional with many devices such as screen readers and captioning. Everyone can control their privacy.

At 3ee Games, our players control their privacy, what they want to subscribe to, provide readable terms, all accessible from the platform of their choice.